— 0042026Technical SEOLead QA & SEO Specialist

Signature
Cleaning

A recurring technical SEO program for a US commercial cleaning company — pulled clicks to 271, impressions to ~180K, lifted organic engagement to 42.59%, and turned six tool dashboards into one executive-ready report.

Client

Signature Cleaning Concepts

Timeline

Recurring · 2025 — present

Team

Solo audit lead

Stack

GA4 · Search Console · Screaming Frog · Semrush · SE Ranking · PageSpeed

Hover & scroll
(01) Overview

An SEO audit that is six dashboards in six tabs is not an audit — it is a homework assignment for the client. Every month I consolidate GA4, Search Console, Screaming Frog, PageSpeed, Semrush and SE Ranking into a single executive-ready report and turn the findings into a prioritised action plan the development team can ship that sprint.

0
Search Console clicks

Up from earlier reporting periods after sustained title, meta, and snippet optimisation.

0K
Search impressions

~180,000 in the April 2026 reporting period. Visibility is no longer the bottleneck.

0%
Organic engagement

Up while bounce dropped to 57.41% — better traffic, not just more of it.

(02) Measured outcomes
01
271

Search Console clicks

Up from earlier reporting periods after sustained title, meta, and snippet optimisation.

02
180K

Search impressions

~180,000 in the April 2026 reporting period. Visibility is no longer the bottleneck.

03
42.59%

Organic engagement

Up while bounce dropped to 57.41% — better traffic, not just more of it.

The
process /

Discovery → Ship
01
Cross-platform data consolidation
Pull from six tools into one report. No single tool tells the whole story; the work is in connecting them.
02
Period-over-period comparison
Surface what changed, where, and why — not just snapshot numbers.
03
Technical issue triage
Crawl found 192 oversized titles, 56 long meta descriptions, 43 pages with duplicate metas. All catalogued and queued.
04
Conversion-tracking review
Identified that organic form submissions were stuck at zero — root cause: missing form-submit events. First item on the action plan.
05
Prioritised recommendations
Mobile LCP (~5.9s) → compress hero, fix above-the-fold CTA, target queries ranking 8–30, consolidate thin archives, strengthen local pages.

The recurring audit turned scattered tool screenshots into a single executive-ready action plan — and the dev team started shipping the recommendations.

— From the engagement notes

— Next Project

A-TEX Roofing

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