An SEO audit that is six dashboards in six tabs is not an audit — it is a homework assignment for the client. My job is to consolidate GA4, Search Console, Screaming Frog, PageSpeed Insights, Semrush, and SE Ranking into a single executive-ready report with a prioritised action list.
The structure
- Executive summary — what changed, why, what to do.
- Traffic & engagement — GA4 period-over-period.
- Visibility — Search Console clicks, impressions, CTR, average position.
- Rankings — SE Ranking and Semrush deltas.
- Technical — Screaming Frog crawl: titles, metas, schema, indexation, redirects.
- Performance — Core Web Vitals from PageSpeed.
- Recommendations — prioritised, ticket-ready.
One example from April 2026 (Signature Cleaning): clicks up to 271, impressions ~180K, organic engagement 42.59%, bounce down to 57.41% — but tracked organic form submissions stuck at zero. The number one recommendation that month was not an SEO change at all. It was fix the form-submit event.